The inbound that starts with a price-per-gallon question is the call most offices answer with a number — and then lose. You are on the desk. Someone wants a quote. A feature dump — we sell propane, we have trucks, we deliver — treats them like a commodity shopper. They called because a tank, a stove, a generator, or a shop heater is at risk of going empty. Name that problem before you name the gallon. Ask first, then enroll.
Originally published on Propane Insider.